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CLIENT

BOUCHARD INSURANCE

 

Bouchard Insurance is one of the largest agencies with 70 years of experience, fine-tuning the process of matching their client's unique insurance needs with an appropriate insurance policy. Their relationships with a broad range of insurance markets for homeowners insurance and auto insurance gives their clients access to the best of the best.

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CHALLENGE

A common design brand mark was needed to unify all Bouchard Insurance offices. The Bouchard Insurance name stands for real quality and value. The company has a reputation for not only always delivering strong customer service, but for constantly striving to find new ways to improve that strength of customer service. Bouchard Insurance needed a redesign platform that would build equity and successfully position its new brand. The challenge is to communicate a balance of Client First, Customer Service, and a quality work environment, while ensuring that the design had the impact to immediately stand out amongst competitors. 

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PROCESS

A common design brand mark was needed to unify all Bouchard Insurance offices. The Bouchard Insurance name stands for real quality and value. The company has a reputation for not only always delivering strong customer service, but for constantly striving to find new ways to improve that strength of customer service. Bouchard Insurance needed a redesign platform that would build equity and successfully position its new brand. The challenge is to communicate a balance of Client First, Customer Service, and a quality work environment, while ensuring that the design had the impact to immediately stand out amongst competitors. 

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